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Blog

Freedom Boat Club of Myrtle Beach Throws St. Patrick’s Day Members Appreciation Event

Yesterday we had the opportunity to attend the annual Freedom Boat Club of Myrtle Beach (Grand Strand) St. Patrick’s Day event at the Harbourgate Marina in North Myrtle Beach. It was fantastic.

Owner Chris Speckman Serving his Smoked Sliders at Freedom Boat Club

CO-Owner Chris Speckman jumped behind the smoker and served up what some would recall as the ‘tastiest smoked sliders one’s pallet could experience,’ to Freedom Boat Club Members. According to Speckman, there were about 100lbs of brisket that cooked throughout the night for the Reuben sliders.

Karen Berry, Membership Executive greets Freedom Boat Club member attendees

The event kicked off around 5:00 P.M and had dozens of attendees sharing stories about just about everything from boating adventures to flying and sharing more about what they look forward to most this summer while out on the open water.

What is Freedom Boat Club?

Freedom Boat Club is the largest membership boat club with over 30 years of experience. With over 250+ locations, members will enjoy reciprocal access in the U.S Canada and France. One of the perks to joining a boat club like Freedom vs. ownership is the club takes care of the maintenance, cleaning, insurance and storage.

Freedom Boat Clubs fleets vary by location but generally include bowriders pontoons, offshore/inshore fishing boats (center consoles) deck boats and wake boats.

Finally, besides having your pick of boats that fit your needs for the day Freedom offers 1-on-1 training by licensed captains and includes insurance coverage of liability for hull and machinery.

How much does a Freedom Boat Membership Cost?

According to trustedinformer.com, a Freedom Boat Club membership has an entry fee around $5,349 and monthly dues of around $349 per month. Again, this may vary by location and fleet.

The draw to boat clubs like Freedom Boat Club is it’s low cost of entry in comparison to purchasing a similar boat which can cost $35,000 to well over $100,000+.

Interested in learning more about memberships and current specials? Call Karen from Freedom Boat Club today at 843-882-4233.

BlogSEO
BlogSEO

What is SEO (Search Engine Optimization)?

SEO stands for search engine optimization, a process designed to improve a site’s placement in the SERPs (search engine results page). SEO services are designed to enhance your web presence by increasing your website’s traffic through search engine ranking improvement. SEO a highly specialized service that can be done through an SEO Expert who will optimize your web pages, make them more attractive to potential customers, and increase the trust of your website with Google.

How much does SEO cost?

SEO fees will vary by provider and experience. Less experienced providers who may not implement Google’s best practices generally bill a few hundred dollars per month or less. Besides having a lack of experience, low-cost SEO providers typically cut corners in areas like link development which can leave a website prone to a Google penalty.

Besides experience, SEO cost vary by industry a market. That is because the level of competition can change drastically depending on what you do, and who you market to. For local businesses, legitimate SEO firms will charge no less than $500 per month. A national or international campaign will require a minimum budget of $2,500 to $5,000 month.

Is SEO a Cost?

Contrary to popular belief, SEO is an investment rather than a cost. A well tuned SEO campaign should not only pay for itself, it should give you a significant return on what your investing. If it’s not, it might be time to consider a new SEO.

How Long Does SEO Take?

The time it takes to see drastic improvement really depends on the condition of your website. Here are some things we look at when determining how long your SEO campaign should take to pay for itself, and more…

  1. How long has your website been live?
  2. Do you do any additional advertising?
  3. Have you worked with an SEO before?
  4. Are your backlinks toxic, or helpful?
  5. Is your industry competitive?
  6. What’s the gap to fill between your site and your biggest competitor?
  7. How large is your target market? Is it one city, is it small, is it big, is it national or international?

All of these questions can help us better understand how and when your site will react to SEO.

According to Google, you should allow 4 to 12 months for your SEO to first implement improvements to your website, and see meaningful results from those efforts.

Here’s an example of a local SEO campaign that improved quickly. In less than a month, this client achieved the top 3 positions. This client had the following items in their favor:

  1. The website (domain) was more than a year old
  2. The client did not have prior SEO or toxic links
  3. The clients market size was less than 300,000 people
  4. The clients competitors didn’t have great SSEO

As you can see from Feb to March the site for tracked keywords improved in Google by 1,337 positions across 27 keywords. Most of these keywords landed #1 or #2 spots.

Your results can vary but hiring a qualified, and experienced SEO will help determine whether or not your website will rank quickly.

Blog
Blog

Summerville SEO

Summerville Advertising

AAERO is pleased to announce the launch of Summerville Advertising, a marketing and advertising agency located in the heart of beautiful Summerville, South Carolina.

“We are excited to call Summerville home,” said CEO Sean Michael. “Summerville will serve as the corporate headquarters for not only AAERO but for the newly founded and established Summerville Advertising.”

Summerville Advertising will bring businesses around the greater Summerville, SC area over 19 years of professional online marketing experience. The team at Summerville Advertising have led the online marketing efforts for some of today’s largest brands online including Amazon’s Alexa.com, Chipotle Mexican Grill, Lending Tree, Home Advisor (formally Service Magic) among others.

Summerville Advertising Core Services:

  • Search Engine Optimization
  • Reputation Management / Reputation SEO
  • Paid Online Advertising (Google Ads, Social Media Ads etc)
  • Programmatic Advertising (Geofencing, OTT)
  • Lead Generation & Rental Websites

Due to the current COVID-19 pandemic, Summerville Advertising will allow staff to work remotely from their homes for the time being.

“We’re hopeful to have an office space in Downtown Summerville in the very near future,” Michael added.

To learn more about Summerville Advertising you can follow them on Facebook.

BlogNewsSEO
BlogNewsSEO

Google Manual Action Bug Fixed

Several days ago, search engine optimization practitioners reported manual actions disappearing from Google Search Console accounts.

Google’s Daniel Waisberg later replied that he was looking into it…

By Nov 23 the bug appears to be fixed.

BlogSEO
BlogSEO

How Long Does it Take for Google Reconsideration Request?

Google issues a manual action (penalty) against a website when a human reviewer at Google has determined that a page or pages on a website are not compliant with Google’s webmaster quality guidelines. Google claims that most manual actions address attempts to manipulate their search index.

Over the years, Google has come under fire from the search engine optimization community for putting too much stock in both their human graders and algorithms abilities to decipher the difference between a negative SEO attack or a legitimate attempt to manipulate search engine rankings.

Regardless of your site has been hit with a manual action from your own efforts or from a negative SEO attack – you’re going to need to file a reconsideration request with Google.

Google Manual Action Example

Manual actions can happen for a variety of reasons. Earlier in the year we had a client get a manual action for allowing user generated spam through their website’s search function. Simply disallowing the search queries to create a static URL in the robots.txt file fixed the issue and the manual action was dropped within a few short weeks.

Three months ago a prospect came to us after receiving the manual action above:

“Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. These may be the result of buying links that pass PageRank or participating in link schemes…”

– Google

While the first example was pretty straight forward, the second scenario was much more complicated due to a lengthy, and aggressive negative SEO attack. Negative SEO attacks are something Google touts their ability to identify and claim SEOs shouldn’t have to worry about them.

When the Negative SEO case was referred to us we immediately went into action. During our review we found everything from money, branded, random and adult themed anchors to the tune of nearly a million links rolled out over a two year period.

After several weeks of review, we reached out to as many websites as we could to have the links removed, many had already found and removed the links. For the additional links we were unable to review we added to a very lengthy disavow and submitted our reconsideration request on August 17, 2020 which was 98 days ago.

Granted, our first disavow was pretty simple to solve and pre-COVID. The second manual action happened during COVID so we’re assuming Google might be behind from this.

On Tuesday, October 20, 2020, the Justice Department filed suite against Google for violating antitrust laws.

“Today, millions of Americans rely on the Internet and online platforms for their daily lives.  Competition in this industry is vitally important, which is why today’s challenge against Google — the gatekeeper of the Internet — for violating antitrust laws is a monumental case both for the Department of Justice and for the American people,” said Attorney General William Barr. “Since my confirmation, I have prioritized the Department’s review of online market-leading platforms to ensure that our technology industries remain competitive.  This lawsuit strikes at the heart of Google’s grip over the internet for millions of American consumers, advertisers, small businesses and entrepreneurs beholden to an unlawful monopolist.”

Attorney General William Barr

Search Engine Optimizers globally have praised the recent action brought forth by the Department of Justice and use cases like the one above as an example of how Google can ‘turn the lights off’ for a small business almost instantly for any reason at all.

Blog
Blog

Reputation SEO™ vs. Reputation Management

Reputation SEO™ is a term our sister agency coined in 2014 which later turned into a brand launch in 2015 with reputationseo.com. The term itself was created to better define what we in comparison to the better known, reputation management.

Reputation SEO™ vs. Reputation Management

One of the most common questions we get is regarding the differences between Reputation SEO™ and its better-known sister, Reputation Management.

In most cases, Reputation Management firms focus on the solicitation and management of online reviews. These services generally rely on software like Yext, Podium, Birdeye among others. Reputation Management software solutions like these help automate review management and solicitation for businesses.

Reputation SEO™ is quite a bit different. While Reputation Management focuses on online reviews, Reputation SEO™ focuses on the removal or suppression of content that can be found in search engines. This type of service requires in-depth knowledge of how search engines like Google rank, or de-rank websites. Reputation SEO™ is often combined with Crisis Communications which includes brand messaging, content marketing and press release distribution.

When offending content cannot be removed, Reputation SEO™ optimizes multiple websites and content for the brand or persons name which ultimately reduces the offending websites visibility and its chance to be scene.

Blog
Blog

How to Remove a Mugshot from the Internet / Google (Step-by-Step Guide)

If you’ve been arrested you might be surprised to see your mugshot floating around the internet. The publishing location of your mugshot plays a critical role in whether you can remove the mugshot, or simply suppress it. 

Innocence Doesn’t Matter

Regardless of opinion, no one can guarantee the removal of your mugshot regardless if you were proven innocent, or found guilty.  In order to better understand your chances of getting the mugshot removed, you need to understand more about the site it’s published to. 

  1. Mugshot Aggregates: Mugshot Aggregators scrape public records and publish mugshots to their site. Many will accept a fee to remove the mugshot, others will not. 
  2. News Websites: In order to keep varying journalist integrity standards, news websites will in most cases, not remove, alter or change websites or articles. If your record has been expunged a lawyer might be able to help you. Hiring a lawyer to have your mugshot removed from the internet can be very costly and results are not usually guaranteed. AAERO has a plethora of ‘outside of the box tools available to remove mugshots from the internet. If one of those solutions isn’t a good fit for your situation, we can burry the article leveraging our proprietary search engine optimization tactics.
Industries
Industries

Murrells Inlet Fishing Charter Marketing

Owning a business like a fishing charter in a city like Murrells Inlet, South Carolina that caters primarily to tourists can be challenging, especially during the ‘off-season.’

According to Google, there are roughly 40 local fishing charters that call Murrells Inlet home. On average, Murrells Inlet will an average of 2,300 searches per month for terms for keywords around Murrells Inlet Fishing Charters. If you rank #1 in Google for most of these keywords, a website is likely to snag around 1,300 of the search engine users. As of now, the top-ranked websites appear to be booking services like FishingBooker.com. The first local charter that shows up is Murrells Inlet Fishing Charters which shows up for around 168 keywords snagging about 253 search engine users from Google per month which accounts for about 0.01% of market share for their 168 targeted terms.

Partner with AAERO

If you’re one of the 40 fishing charters in the Murrells Inlet area, partnering with AAERO will give you a significant competitive advantage over your competitors.

  1. We’re Local — AAERO’s Founder & CEO recently moved to Murrells Inlet. As a fishing enthusiast and tourism marketing guru, Murrells Inlet was the perfect choice for home-base.
  2. Experience Matters – Because of its popularity, everyone offers online marketing services whether they have experience or not. At AAERO, we got into online marketing well before it became popular. In fact, AAERO’s CEO Sean Michael is a federally appointed expert witness in U.S. District Court for high-profile SEO and Online Marketing related cases and has consulted major online businesses from Amazon.com’s Alexa.com, Home Advisor, Lending Tree, Shell Oil, Chipolte Mexican Grill among others.
  3. Loyalty Matters – At AAERO, we have clients we’ve been working with for over 17 years. We understand that a relationship is more than just an engagement, it’s a partnership where we grow together.

If you’re a fishing charter in Murrells Inlet and are looking to outwit, and outsmart your local competition – shoot us an email or give us a call. For a minimal fee (or even in trade) we’d be happy to provide you a detailed competition analysis essentially uncovering all of your competitions online marketing and strategies.

Feeling motivated? Give Sean a call or email today at [email protected]

TIP: The #1 Keyword for the greater myrtle beach area by monthly search volume is: Deep Sea Fishing Myrtle Beach.

How does your website rank for this highly competitive term?

Blog
Blog

Why Denver PR Firms Partner with AAERO

Do you own a Denver PR Firm? AAERO offers our PR partners extraordinary outsourced online reputation management services that are second to none. Read on to see if AAERO is a good fit for your firm.

What We Do

Most “Online Reputation Management” companies simply offer review management and review mitigation. At AAERO, while we do handle some review management, the majority of what we do is focused on repairing search engine result pages for clients who’ve been on the receiving end of bad press. Secondly, at AAERO we are experts in search engines. We know and constantly test algorithms and have developed proven methods to substantially reduce the visibility of offending content in major search engines.

We Make Great Referral Partners

Due to our search engine visibility and our reputation, clients and potential clients alike are frequently asking for PR Firm referrals! When AAERO refers a client, we do not ask for a finders fee, or commission. We simply ask that the referral is taken care of.

Finally, AAERO is committed to taking care of your customers. We understand that it’s your reputation on the line and you’ve entrusted us with a lot so it’s our commitment to make sure you look like rock starts for the referral.

We Offer

  • Clear & Transparent Reporting
  • Clear & Transparent Pricing
  • Exceptional Customer Services
  • Flat Rate Fees, No Contracts, Month-to-month Services

If you’re a local PR firm and are interested in talking more please take a few moments and email us at [email protected]

Blog
Blog

AAERO Expands to Myrtle Beach

AAERO has expanded locally to Myrtle Beach, S.C.

Myrtle Beach and South Carolina in general is a place I’ve always loved. The people are kind, the business owners are passionate, and the community is welcoming.”

Sean Michael — AAAERO

AAERO opened its doors locally on November 1, 2020 in South Myrtle Beach at 5901 S Kings Hwy. Sean Michael, AAERO Founder & CEO will be working remotely to launch the market from November 1, 2020 – Dec 1, 2020.

The Myrtle Beach location will focus on Myrtle Beach SEO and communication services for locally owned businesses who are tourism based.

Additional services offered from that location will include Crisis Communications, Reputation Management, and paid advertising.