Car Dealership & Automotive Marketing
AAERO offers SEO and digital marketing services for auto dealers, repair shops, and other automotive businesses to give them a competitive edge in their search rankings, leading to increased web traffic, leads, and ultimately, sales. We’ve worked with both enterprise-level and mom-and-pop auto dealers and shops to develop comprehensive SEO strategies that deliver results and provide the highest return on investment.
SEO IN THE AUTOMOTIVE INDUSTRY
GET YOUR BUSINESS RANKED ABOVE YOUR COMPETITORS
The automotive industry is known for being notoriously competitive as the number of existing driveable vehicles continues to rise. Taking into account the more than 100 million active passenger vehicles in the US in 2017 and the production of 2.8 million new passenger vehicles in 2018, it’s clear that achieving success as a small business auto dealer is no simple task. To even have a chance, a robust digital marketing strategy is required.
In modern society, Internet marketing has become the new standard by which businesses like auto dealerships promote themselves. Likewise, it’s also the standard by which consumers seek out and compare information on car manufacturers, models, parts, and of course, prices. On average, new-vehicle buyers spend 53% of their shopping time online, and in the case of used vehicle buyers, the number rises to 63%. Knowing this, it’s hard to argue against some form of digital marketing for any and all automotive businesses.
SEO FOR THE AUTOMOTIVE INDUSTRY
At AAERO, we consider search engine optimization to be the ultimate form of digital marketing, and as such it remains our core service offering.
When it comes to running a successful auto dealership, any given car salesman will tell you that it’s all about having clear sales goals and knowing your market, i.e. knowing who to target to meet those goals. This logic, of course, applies to all businesses in all industries within the consumer space. The more you understand who your market is, where they’re located, and when, why and how they’re going to buy your product or service, the better positioned you are to convert the highest possible number of potential buyers into actual buyers.
Much like real estate, construction, and restaurants, the auto industry is a mostly local enterprise. New and used car buyers are not likely to venture very far to buy a new vehicle, unless the deal is so good that it merits a road trip. While the significant investment of a vehicle does tend to expand the area in which the buyer is willing to travel to obtain it, auto dealers are still by-and-large local establishments.
This necessitates an SEO campaign that focuses on reaching and engaging with local buyers. A local SEO campaign for auto businesses from SEO Brokers focuses on just that, and involves the following:
- Conducting an initial audit to determine the current SEO status of your auto business website
- Researching the specific terms and queries that auto buyers are using to seek out vehicles and information
- Optimizing directory listings, including Google My Business and Google Maps
- Creating high-quality, informative, and engaging auto industry content via blogs
- Increasing brand reputation by monitoring and responding to customer reviews, testimonials, and other feedback
Because they’re such large purchases, consumers are significantly more scrupulous when it comes to buying a car as compared to other products. They are likely to have a very specific idea of what they’re looking for in regards to make, model, color, and features. A well-implemented local SEO campaign from SEO Brokers can help move potential buyers further down the sales pipeline by targeting consumers based on these and other criteria.
FREQUENTLY ASKED QUESTIONS
WHY IS SEO IMPORTANT FOR CAR DEALERSHIPS?
SEO can increase your share of the local market for your products and services, making lifelong customers out of members of your community.
WHAT TYPES OF AUTOMOTIVE BUSINESSES CAN BENEFIT FROM SEO?
People will only travel so far to purchase a vehicle or when their car needs maintenance or repairs. Consumers will look for dealers and repair shops near them and will want to read what other say about you online. But they need to find you first in order to consider your business. SEO can help you get found in your service area.
HOW LONG DOES IT TAKE TO SEE RESULTS?
SEO can take anywhere from 3 to 6 months or more depending on competition, goals, and campaign structure.
HOW ARE DEALERSHIP WEBSITES RANKED IN GOOGLE?
Websites and pages are ranked in search engines by using a complex algorithm which takes into account 200+ factors. Websites that are ranked higher in the SERPs are the ones considered to be the most relevant and useful.
WHAT DOES A SUCCESSFUL AUTOMOTIVE SEO STRATEGY LOOK LIKE?
A successful SEO strategy will improve search engine rankings, leading to increased traffic, more conversions, and higher revenues for your business.
HOW DO I KNOW IF I NEED SEO?
If your business website is not listed on the first page of Google, you’re essentially not being seen at all. SEO can boost your search engine visibility and increase traffic to your site dramatically.