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Category: Blog

BlogSocial Media Marketing
BlogSocial Media Marketing

How To Make A Snapchat Filter – Mastering The Technique

So, you want to know how to make a Snapchat filter. If you’re like most people, you’re probably wondering how to get your photos out to everyone on Twitter, Facebook, and Instagram, but not how to make them look cool. Believe it or not, Snapchatter is the easiest way to add filters to your snaps. Plus, they look super good!

But first, a little background. A Snapshot filter is essentially a type of enhancement for the pictures you upload to the social networking site. Snapchatter filters are like stickers that go on your photos. But here’s a quick social media lesson: filters don’t lie; they’re either there or they aren’t. So, how to make a Snapchat filter is as simple as finding a photo or video that you want to feature and copying that over to your computer.

After you have your photo or video, download Snapchat from the App Store or Google Play. Once you’ve downloaded and installed Snapchat, you’ll be able to find your snaps within the “Share” section of the app. Tap “Share Now” at the bottom of the screen to launch the application. From there, you can start adding new filters to your snaps right away.

When you first open the application, you’ll see an overview of your profile. Next, you’ll see a screen where you can choose between several different types of filters. The types of filters available include Currency, Places, Lenses, Monochrome, Light Sensor, Location, Smiley, Tilt Brush, and Recycle Bin. There are also a few extra options, including enabling your filter to save all snap photos for you or saving a snap in its native language (such as English) for a specific purpose.

The current option lets you specify the exchange rates on a particular currency pair in real-time. If you want to share the rate on Twitter, you simply need to tap “Swap currencies.” On your way down the menu, you’ll see several other options. These include sending the snapshot as a tweet, saving it in one of the supported languages, and loading it on your Facebook timeline. Once you’ve used this feature, you won’t have to touch it again to share your snap with the world.

The Place filter lets you specify places in the city where you are interested in seeing snaps of. You can search for restaurants, parks, landmarks, etc. You’ll need to be within in the range of that area to use this option. You can also specify whether you want to see snaps in Toronto, London, Paris, or wherever you’re currently located. Just like the Currency option, you can use this on Twitter too, to help show location-based tweets to your followers.

The Popup Filter lets you customize your Snap with multiple unique graphics from the device’s built-in stock of icons. This is useful if you often travel and want to use a different photo to represent where you are every time you snap. There are also a few other interesting options in the filter gallery that aren’t listed above. You can create a “Like” tab where you can add a photo or a sticker. You can also choose between square and horizontal layouts for the pop-ups that appear at the top and bottom of each snapshot.

There are a few other interesting functions that you can find in the How to Make a Snapchat Filter, but these two will get you started. If you want to know more about customizing your own filters, check out the official site for the company. You can download everything you need, as well as get tips from the makers of the app, and get some helpful guidance along the way. The Snapcodes application allows users to share their images with their friends in real time, so that they can see the newest snap art around.

As you become savvier about how to make a Snapchat filter, you’ll be able to share even more creative ideas that you’ve uncovered!

BlogSEOSocial Media Marketing
BlogSEOSocial Media Marketing

What is Digital Marketing? The Definitive Guide

Digital marketing is the promotion of goods or services using digital technology through the internet, email, social networking, mobile devices, or any other digital platform. Unlike traditional marketing strategies like posters, television, and billboards, digital marketing is data-driven. Digital marketing focuses on how information is shared and who reads it.

Digital marketing strategy starts with a user experience, which is also called the brand experience. This includes knowing what the user intends to do in order to get the answer to his or her problem or question. A digital marketing strategy that does not address this basic need can be useless. For instance, if an advertiser places an ad on a website without providing clear intent for the visitor, the visitor will just close the browser window regardless of the offering.

A digital marketing strategy that addresses this user intent first is called personalization. By personalizing the ads, advertisers engage in a more meaningful, strategic way. This kind of targeting can be done through several techniques such as creating in-site surveys, providing customized content, and personalizing interactions between customers and brand representatives.

Another technique is native advertising. Native advertising enables brands to advertise in the native language of the target audience. This is very useful when targeting localized communities because they are more likely to be native speakers or consumers who can understand and execute the messages. An example of a native advertising campaign would be a campaign that includes a Spanish translation of the brand’s ads. This kind of marketing automation allows companies to provide real-world solutions to their audience.

Brands should also create digital campaigns through social media. This is commonly referred to as digital marketing or social media marketing. This tactic is often used by businesses that have established a strong online presence through social networks such as Facebook. Brands that utilize this platform must first determine their target audiences and focus their marketing campaigns accordingly. Social media platforms such as Twitter and Pinterest provide great opportunities for creatives to research the market and find commonalities with customers. They can then build campaigns that appeal to these consumers.

Branding campaigns can also be executed through social media strategy. The idea behind this strategy is to create a virtual conversation with the target audience. Brands can use the discussion to promote new products, establish partnerships, and even announce news regarding their company. These conversations can be beneficial because they lead consumers to the websites of the businesses. However, it is important to ensure that users involved in the conversation are interested in the product or service being promoted. This is where digital marketing can become very effective.

A digital marketing campaign can include inbound and outbound marketing. Inbound digital marketing campaigns include sending press releases, creating a blog, and participating in digital communities such as Facebook’s “Like” and Digg’s “Digg It!” Outbound digital marketing campaigns include creating a press release and distributing it through the mail, email, and social media channels. Both strategies allow the brand to reach its target audience but inbound campaigns tend to have a higher impact because they are more direct.

Brands that rely heavily on digital marketing should consider hiring professionals who specialize in this field. There are digital marketers who will create ads that match the company’s online identity. These professionals can create unique advertisements in all digital channels, such as Facebook, Twitter, and Pinterest. Moreover, digital marketers understand the importance of keywords and can design ads that are optimized for these keywords. By utilizing digital channels, brands can ensure that their campaigns are noticed and are successful.

BlogSEOSEO Scams
BlogSEOSEO Scams

ALERT: The Watch Judge, SEO Link Building Scam

The SEO scammers are at it again. This time, they’re tricking unsuspecting website owners into thinking their website is infringing upon the scammer’s trademark, specifically – images. 

Check out this email from Alice Eyman at The Watch Judge.

To the untrained eye, you might be thinking this request looks legit. In many cases, website owners have third parties putting content on their website and might not realize this is a scam designed to get a backlink (SEO credit) from the victim’s website to the scammers. 

Based on a quick backlink report via Ahrefs, it has become apparent how widespread this SEO link-building scam is. 

How do we know it’s a scam?

The first indication that this was a scam was the image creator’s name on Adobe Stock Images was different from Alice’s. Second, The Watch Judge has nothing to do with photography. The Watch Judge is a website that reviews watch products. After the end-user reads the watch review, the product listing from Amazon is presented, resulting in a commission to The Watch Judge should a purchase happen.

Links are a critical component of SEO. In this particular case, the links and content have skyrocketed The Watch Judge to 6,500 unique visitors per month from Google alone. 

Source: SEM Rush – TheWatchJudge.com

We reached out to Amazon and Google for comment. At this time, we have not heard back but will update this post as we learn more. 

Blog
Blog

Crisis Communications 101: Everything You Need to Know

Is your company prepared should a PR crisis hit you today or tomorrow? According to Deloitte, 76% of board members believe their companies would respond appropriately if a crisis struck. Yet, only 49% of them say their companies engage in monitoring to identify and avert a crisis. Another 49% say they have a playbook to deal with different crisis scenarios yet only 32% train their employees in crisis simulations.

This paints an unprepared scenario because these companies have no confidence that their crisis communication would suffice in the face of an actual crisis.

What should you do to stay prepared? 

First, you need cutting-edge communication techology, systems, and protocols that will help you defend your reputation in the face of a cyber-attack, natural disaster, malfeasance, or PR attack.

AAERO has the means to prepare you for the crisis before it happens, guide you out of the crisis, and ensure you build back your reputation after a crisis.

How Crisis Management Works

Crisis management was made to protect your business from a crisis or reduce the impact after a crisis. Effective crisis management handles the threats sequentially by ensuring that responsible staff communicates effectively among themselves, exchanging info that enables you to correct the situation, protect clientele, staff, and assets and ensure your business walks out of the situation. 

How AAERO Supports Your Crisis Management Needs

There is no standard way to any PR crisis management. Every situation is unique. With this in mind, we consult with organizations to spot likely threats and develop tactics for addressing those threats while monitoring the results over time.

In crisis management, prevention involves the intentional reduction of potential and known risks that could plunge you into a crisis.

You’ll need to have a crisis management plan and training for the crisis management team on what a crisis looks like. 

AAERO will support your organization in the follow ways:

  • Testing activities that will help you assess whether your team and the plan are fireproof.  
  • Should you go through a year without having a crisis, we’ll update the plan yearly depending on the results of our monitoring.
  • We’ll also draft crisis messages for you and templates for writing crisis statements. These include statements for the executive to make or release to news media.

During the Crisis: AAERO Guided Crisis Response

Crisis response is what you do and say after the crisis strikes. Crisis PR communications helps draft messages to send out to clientele, customers, and those associated with the organization in one way or another.  Your initial response should be quick, accurate, and consistent. 

Being quick is not as simple as it sounds. If you’re to give a statement within the first hour, it would be hectic and full of pressure if you’re not a PR expert. That’s where our pre-prepared templates and messages come in.

Being quick is about meeting the need to tell your side of the story. These go back to what your business wants to say about the crisis to your stakeholders. People will instantly want to know what happened. You need to talk to the media before everybody else. If you don’t, other people with inaccurate or highly biased info will and make the crisis worse.

 A quick response shows you’re in control. Websites and social media can help you to provide a quick response. AAERO’s prepared messages help you deal with the information vacuum firsthand.  Here are more ways our crisis PR communications help you.

  • Achieve consistency by keeping spokespersons informed about crisis events and key message points you’ve been communicating.
  • Use every communication avenue available to reach as many people as possible. 
  • Express concern for those inconvenienced or hurt by the crisis
  • Include all employees in the initial response especially for both small and big companies.

Reputation Repair

Once the dust starts settling, it’s time to assess your brand’s image. The easiest way is to check incoming and outgoing communication.  It will help you understand what audiences are saying and the prevailing notions. Your job is to address and follow up on the concerns raised on these platforms.

It’s also time to assess how you handled the situation against the level of preparedness you believed you had. Talk about what should have or have not been done and see points to remember for future crises.

 Proper reputation management focuses on credibility recovery post-crisis. It’s about shifting the conversation from negative to positive news about your business. 

AAERO crisis communications help you communicate empathetically as opposed to defensively. The idea is to address your audiences as people and not just clientele. It is designed to show your human side and that you care that someone got hurt because of your business.

AAERO crisis PR also focuses on the most overlooked aspects of reputation management. These are the loyal clientele and publics who remain unchanged even after a crisis. Messages meant for these publics focus on decisions to engage them as a resource in putting the matter to rest. Here are more ways that AAERO helps your business post-crisis and reputation recovery.

  1. 1Identify the purpose of your plan. Are you handling an ongoing crisis, repairing your reputation, keep your business from losing more clients, etc.?We’ll help you identify the most pressing issue and create a communications plan tailored to it.
  2. Preparing a statement. Often, sending a statement without guidance from PR crisis teams breeds inconsistencies and emotionally charged responses. It works like adding fuel to the fire. A well-crafted message suits your specific scenario. We’ll also advise on the best platforms depending on the audience.
  3. 3Plan for future events. Although bitter and unwelcome, crisis gives you info on what not to do next time. This will also inform upgrades to crisis communication plans.  It’s also time to draft a statement that communicates what your company will do to prevent a repeat of the crisis. These statements are geared to instill confidence in your publics that you plan to do better and have put measures that will ensure you keep your promise. 

Most importantly, throughout this process, we’ll keep you from putting your foot in your mouth. We’ll keep the focus on taking responsibility, not engaging in blame games. It’s not about admitting fault when you’re innocent but showing a strong leadership quality for the sake of your brand. 

How to Stay Prepared for a Crisis

At AAERO, we are a team of relationship-oriented PR experts who thrive on creating solutions for our clientele wherever and whenever they need them. Contact us today to get any of our services. We’ll be happy to help.  

Blog
Blog

What is Reputation Management?

Reputation Management is not a program. Online Reputation Management is a process that entails improving a person, a brand, or a business’s reputation which can be partially accomplished by leveraging tools like BirdEye, CapTerra, and others.

While Reputation Management tools can help you manage online reviews from popular review websites like Google MyBusiness, Yelp and others, these tools cannot help you when it comes to suppressing negative content such as mugshots, unflattering articles & news websites, and other types of online attacks.

Since 2001, the Online Reputation Management Experts at AAERO have been helping brands shine online leveraging decades of experience with proven strategies. We’re not “IT” people, we’re marketers who have deep working knowledge of complex search engine algorithms and digital marketing strategies.

BlogCase Studies
BlogCase Studies

Myrtle Beach SkyWheel | Case Study

Recently the Myrtle Beach SkyWheel made cringe-worthy headlines for an incident that was out of their control. 

On January 27th, a Myrtle Beach couple was accused of having sex on the Myrtle Beach SkyWheel and filming it for pornographic videos. 

Shortly after the MyrtleBeach SkyWheel news aired locally, it spread like wildfire to other news outlets globally. 

In this story, the Myrtle Beach SkyWheel is the victim. Due to the accused couple’s actions, it’s nearly impossible not to stumble upon the shocking news when performing a Google search. 

When a business is on the receiving end of this type of unprovoked attention, it’s essential to consult a PR crisis communication firm to combat the unwelcomed news. 

Here are some critical key points:

Myrtle Beach and Panama City Beach thrive on tourism that kicks off in early April and ends in late July. Those unfamiliar with the SkyWheel will likely Google something like “Myrtle Beach Ferris Wheel” or “Panama City Beach Ferris Wheel.” 

Regulars will know the famous Ferris wheel as the SkyWheel Myrtle Beach or SkyWheel Panama City Beach

The SkyWheel is in a peculiar position. The incident wasn’t something the SkyWheel did, but it now hurts the brand. If a family visiting Myrtle Beach researches the SkyWheel, they will likely stumble upon the news. While having the potential to ride in a cart that the couple is accused of having sex in isn’t much different than sleeping in a hotel room bed that someone likely had sex in, it still can be considered undesirable. 

If we owned the SkyWheel – here’s what we’d do:

  1. Replace the cart that the couple was having sex in, and let the public know. Sure, it’s probably costly, but how much business are you willing to lose just from the ‘gross’ factor? 
  2. Initiate a PR campaign detailing the steps taken to a.) replace the cart and b.) ensure this doesn’t happen again. Maybe that means installing additional security cameras and letting riders know, so there are no other ‘temptations.’ 
  3. Start an Online Reputation Management campaign ASAP. Time is of the essence, especially with tourism season right around the corner.

If you, your business, or your brand has been on the receiving end of unflattering news, don’t let it drag out, thinking it will just ‘go away’ because it won’t. Don’t lose thousands if not millions of dollars waiting for the bad press to go away. Contact AAER today and learn about our proven PR Crisis Communications and Online Reputation Management services today. 

Blog
Blog

Summerville SEO

Summerville Advertising

AAERO is pleased to announce the launch of Summerville Advertising, a marketing and advertising agency located in the heart of beautiful Summerville, South Carolina.

“We are excited to call Summerville home,” said CEO Sean Michael. “Summerville will serve as the corporate headquarters for not only AAERO but for the newly founded and established Summerville Advertising.”

Summerville Advertising will bring businesses around the greater Summerville, SC area over 19 years of professional online marketing experience. The team at Summerville Advertising have led the online marketing efforts for some of today’s largest brands online including Amazon’s Alexa.com, Chipotle Mexican Grill, Lending Tree, Home Advisor (formally Service Magic) among others.

Summerville Advertising Core Services:

  • Search Engine Optimization
  • Reputation Management / Reputation SEO
  • Paid Online Advertising (Google Ads, Social Media Ads etc)
  • Programmatic Advertising (Geofencing, OTT)
  • Lead Generation & Rental Websites

Due to the current COVID-19 pandemic, Summerville Advertising will allow staff to work remotely from their homes for the time being.

“We’re hopeful to have an office space in Downtown Summerville in the very near future,” Michael added.

To learn more about Summerville Advertising you can follow them on Facebook.

BlogNewsSEO
BlogNewsSEO

Google Manual Action Bug Fixed

Several days ago, search engine optimization practitioners reported manual actions disappearing from Google Search Console accounts.

Google’s Daniel Waisberg later replied that he was looking into it…

By Nov 23 the bug appears to be fixed.

BlogSEO
BlogSEO

How Long Does it Take for Google Reconsideration Request?

Google issues a manual action (penalty) against a website when a human reviewer at Google has determined that a page or pages on a website are not compliant with Google’s webmaster quality guidelines. Google claims that most manual actions address attempts to manipulate their search index.

Over the years, Google has come under fire from the search engine optimization community for putting too much stock in both their human graders and algorithms abilities to decipher the difference between a negative SEO attack or a legitimate attempt to manipulate search engine rankings.

Regardless of your site has been hit with a manual action from your own efforts or from a negative SEO attack – you’re going to need to file a reconsideration request with Google.

Google Manual Action Example

Manual actions can happen for a variety of reasons. Earlier in the year we had a client get a manual action for allowing user generated spam through their website’s search function. Simply disallowing the search queries to create a static URL in the robots.txt file fixed the issue and the manual action was dropped within a few short weeks.

Three months ago a prospect came to us after receiving the manual action above:

“Google has detected a pattern of unnatural artificial, deceptive, or manipulative links pointing to pages on this site. These may be the result of buying links that pass PageRank or participating in link schemes…”

– Google

While the first example was pretty straight forward, the second scenario was much more complicated due to a lengthy, and aggressive negative SEO attack. Negative SEO attacks are something Google touts their ability to identify and claim SEOs shouldn’t have to worry about them.

When the Negative SEO case was referred to us we immediately went into action. During our review we found everything from money, branded, random and adult themed anchors to the tune of nearly a million links rolled out over a two year period.

After several weeks of review, we reached out to as many websites as we could to have the links removed, many had already found and removed the links. For the additional links we were unable to review we added to a very lengthy disavow and submitted our reconsideration request on August 17, 2020 which was 98 days ago.

Granted, our first disavow was pretty simple to solve and pre-COVID. The second manual action happened during COVID so we’re assuming Google might be behind from this.

On Tuesday, October 20, 2020, the Justice Department filed suite against Google for violating antitrust laws.

“Today, millions of Americans rely on the Internet and online platforms for their daily lives.  Competition in this industry is vitally important, which is why today’s challenge against Google — the gatekeeper of the Internet — for violating antitrust laws is a monumental case both for the Department of Justice and for the American people,” said Attorney General William Barr. “Since my confirmation, I have prioritized the Department’s review of online market-leading platforms to ensure that our technology industries remain competitive.  This lawsuit strikes at the heart of Google’s grip over the internet for millions of American consumers, advertisers, small businesses and entrepreneurs beholden to an unlawful monopolist.”

Attorney General William Barr

Search Engine Optimizers globally have praised the recent action brought forth by the Department of Justice and use cases like the one above as an example of how Google can ‘turn the lights off’ for a small business almost instantly for any reason at all.

Blog
Blog

Reputation SEO™ vs. Reputation Management

Reputation SEO™ is a term our sister agency coined in 2014 which later turned into a brand launch in 2015 with reputationseo.com. The term itself was created to better define what we in comparison to the better known, reputation management.

Reputation SEO™ vs. Reputation Management

One of the most common questions we get is regarding the differences between Reputation SEO™ and its better-known sister, Reputation Management.

In most cases, Reputation Management firms focus on the solicitation and management of online reviews. These services generally rely on software like Yext, Podium, Birdeye among others. Reputation Management software solutions like these help automate review management and solicitation for businesses.

Reputation SEO™ is quite a bit different. While Reputation Management focuses on online reviews, Reputation SEO™ focuses on the removal or suppression of content that can be found in search engines. This type of service requires in-depth knowledge of how search engines like Google rank, or de-rank websites. Reputation SEO™ is often combined with Crisis Communications which includes brand messaging, content marketing and press release distribution.

When offending content cannot be removed, Reputation SEO™ optimizes multiple websites and content for the brand or persons name which ultimately reduces the offending websites visibility and its chance to be scene.