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Category: Case Studies

Case Studies

Marijuana Packing by Grow Cargo

Pop-top and Smell-proof Mylar bags have been the ground zero of marijuana packaging for retailers and are arguably the most recognizable marijuana packaging format among most adult cannabis users and medical marijuana patients. This style of Marijuana bag is made of clear polyethylene terephthalate (PET). This plastic is capable of displaying an adult’s personal preferred brand of cannabis. The way in which this brand of packaging accomplishes this is by utilizing a “rip-proof” cap, which helps to maintain the freshness of the product but does not protect it from harmful environmental factors. This plastic is also a popular choice amongst the medical marijuana community due to its affordability.

The pre-rolled cones and pipes are another popular type of marijuana packaging. These pre-rolled cones are available in various forms and sizes and are wrapped in colorful Mylar. The inside of these pre-rolled cones is also colored, along with the logo and name of the retailer and the brand name of the potpourri to be infused within the cones. Some pre-rolled cones are sold as cookie-cutter cutter types and are made in different shapes. Many companies specializing in potpourri packaging provide these colorful, decorative packets to their customers as well as sell customized packets to those who prefer a specific shape or design.

Another popular style of popular marijuana packaging is the shatterproof, or glass, bags. These bags come in various shapes and sizes with a protective shatterproof shield on top. The shatterproof shield prevents the budder from shattering into pieces. These bags are also sold in various size containers, which are often used for storing wax stems and oils.

Growlers are also popular in the retail industry. Growlers are devices used to increase the marijuana’s potency by adding extra flowers or buds during the growing process. Growlers are also referred to as “bongs.” These are large jars or plastic tubes that are used to contain concentrated potpourri. The bottles are most commonly found in the form of “growlers,” but there are custom packaging solutions that include corrugated, tube, or bottle tops.

One popular custom packaging solution for marijuana users is the odor-proof mini-buds. These are small plastic bags with an insert to hold your herbs, which can be inserted into the baggies for easy transfer. The insert serves to keep the herbaceous plants fresh and allows you to smell them as soon as they arrive at your home. The mini-buds are very easy to make yourself at home using Mylar bags, but if you prefer a more standard product keep your potpourri smelling fresh, then you can find many bags with the smell proof insert and then fill your mini-buds with fresh herbs, capsaicin, or any other scent you desire.

Mylar bags are used extensively in the distribution of marijuana. They are lightweight, yet strong, and can withstand some pretty harsh conditions. Due to the low cost and durability of plastic, they are often used to package dried buds. When used in this manner, they can help protect the delicate leaves from damage and preserve potency. Mylar bags can also be used to wrap concentrates or oils, and they are available in many different colors so that you can coordinate your marijuana products to match the outside of your home.

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Myrtle Beach SkyWheel | Case Study

Recently the Myrtle Beach SkyWheel made cringe-worthy headlines for an incident that was out of their control. 

On January 27th, a Myrtle Beach couple was accused of having sex on the Myrtle Beach SkyWheel and filming it for pornographic videos. 

Shortly after the MyrtleBeach SkyWheel news aired locally, it spread like wildfire to other news outlets globally. 

In this story, the Myrtle Beach SkyWheel is the victim. Due to the accused couple’s actions, it’s nearly impossible not to stumble upon the shocking news when performing a Google search. 

When a business is on the receiving end of this type of unprovoked attention, it’s essential to consult a PR crisis communication firm to combat the unwelcomed news. 

Here are some critical key points:

Myrtle Beach and Panama City Beach thrive on tourism that kicks off in early April and ends in late July. Those unfamiliar with the SkyWheel will likely Google something like “Myrtle Beach Ferris Wheel” or “Panama City Beach Ferris Wheel.” 

Regulars will know the famous Ferris wheel as the SkyWheel Myrtle Beach or SkyWheel Panama City Beach

The SkyWheel is in a peculiar position. The incident wasn’t something the SkyWheel did, but it now hurts the brand. If a family visiting Myrtle Beach researches the SkyWheel, they will likely stumble upon the news. While having the potential to ride in a cart that the couple is accused of having sex in isn’t much different than sleeping in a hotel room bed that someone likely had sex in, it still can be considered undesirable. 

If we owned the SkyWheel – here’s what we’d do:

  1. Replace the cart that the couple was having sex in, and let the public know. Sure, it’s probably costly, but how much business are you willing to lose just from the ‘gross’ factor? 
  2. Initiate a PR campaign detailing the steps taken to a.) replace the cart and b.) ensure this doesn’t happen again. Maybe that means installing additional security cameras and letting riders know, so there are no other ‘temptations.’ 
  3. Start an Online Reputation Management campaign ASAP. Time is of the essence, especially with tourism season right around the corner.

If you, your business, or your brand has been on the receiving end of unflattering news, don’t let it drag out, thinking it will just ‘go away’ because it won’t. Don’t lose thousands if not millions of dollars waiting for the bad press to go away. Contact AAER today and learn about our proven PR Crisis Communications and Online Reputation Management services today.