Myrtle Beach has been a thriving destination for vacationers for decades, but the success hasn’t always been without competition. Area resorts and destinations have long struggled to attract visitors from the growing competition. With more hotels, services, and vacation rentals than ever, Myrtle Beach tourism is beginning to see a new level of competition.
When creating your tourism marketing strategy, you’ll want to take all of these trends into consideration.
Many of the hotels and vacation rentals are located right on the beach itself, but there’s still plenty of space for your tourism marketing plan to succeed even if you’re not located oceanfront. One popular method is YouTube advertising. YouTube is the second-largest search engine in the world. Millions of people use YouTube every day, so it’s an easy way to get your message out and bring in potential customers. It’s an ideal place to introduce your attraction to the public in a visually appealing way.
Even if your resort, attraction, or hotel is on YouTube, you should also consider utilizing the power of social media marketing to your arsenal of tools. Facebook and Instagram are two places that you want to be when promoting your resort or hotel. Use Facebook and Instagram to create promotions and announcements about local events and special activities.
You can also post pictures and videos of your activities for people to see and enjoy. Your resort may have a blog you can update visitors on the latest happenings, as well.
With more competition than ever and the uncertainty of COVID-19, it’s essential to have your tourism marketing strategy defined. Your website should be informative and provide guests with helpful information. There are many other ways to gain an advantage over other vacation destinations.
AAERO is a full-service tourism marketing and digital marketing agency that prides itself on creating a seamless client relationship. Our team of experts can handle any online marketing campaign, from social media optimization, YouTube SEO, Google Ads, Retargeting to Search Engine Optimization.
AAERO specializes in creating website advertisements, press releases, and viral promotions to attract those searching for the perfect place to visit while on vacation.
AAERO was started in 2020 by Sean Hakes and brings over 19 years of professional experience in destination, tourism marketing and has grown into one of the most trusted brands in Myrtle Beach.
AAERO strives to create an unforgettable experience for both visitors and clients alike.
Feeling motivated? Give us a call today at 843-279-4558