Reputation SEO™ is a term our sister agency coined in 2014 which later turned into a brand launch in 2015 with reputationseo.com. The term itself was created to better define what we in comparison to the better known, reputation management.
Reputation SEO™ vs. Reputation Management
One of the most common questions we get is regarding the differences between Reputation SEO™ and its better-known sister, Reputation Management.
In most cases, Reputation Management firms focus on the solicitation and management of online reviews. These services generally rely on software like Yext, Podium, Birdeye among others. Reputation Management software solutions like these help automate review management and solicitation for businesses.
Reputation SEO™ is quite a bit different. While Reputation Management focuses on online reviews, Reputation SEO™ focuses on the removal or suppression of content that can be found in search engines. This type of service requires in-depth knowledge of how search engines like Google rank, or de-rank websites. Reputation SEO™ is often combined with Crisis Communications which includes brand messaging, content marketing and press release distribution.
When offending content cannot be removed, Reputation SEO™ optimizes multiple websites and content for the brand or persons name which ultimately reduces the offending websites visibility and its chance to be scene.