Online Reputation Management
Online Reputation Management helps drastically improve one’s reputation online hindered due to unflattering news, negative websites, and online defamation.
Google yourself right now. What do you see? Are you represented favorably?
Everyone, every brand, has an online reputation. The only question is: What are you doing to paint yours in the best possible light?
Online reputation management, or ORM, means taking charge of your brand’s reputation across the net. Its strategies and tactics ensure that people find only the correct materials when searching for you or your brand online.
The purpose of online reputation management is to monitor and manage your brand’s reputation across the net, counteract damaging content, and allow you to put your best foot forward.
Need assistance? AAERO can help. Call 843-279-4558 or fill out this form.
Two Reputation Management Strategies
Reactive: Ignore your online reputation now and risk falling victim to a damaging crisis later on.
Proactive: Take care of your digital reputation now, and you create a wealth of quality, positive materials that reflect well on your brand forever.
Proactive ORM Strategy:
- Handle positive reviews offline where possible.
- Strive for at least 70% positive reviews.
- Monitor reviews manually with the help of experts
- Never post fake reviews.
- Your online reviews will and should not be perfect.
Are you already stuck in the murk of reactive ORM? No need to worry. Talk to the ORM specialists at AAERO. We’re your “secret weapon” in the fight to preserve your character, image, and good name online!
Why Should You Care About Your Online Reputation?
The best way to approach this question would be to quote an old school icon himself, Warren Buffet, and he once said:
“It takes 20 years to build a reputation and five minutes to ruin it.”
If you think about that, you’ll do things differently.
Again, online reputation is becoming so pervasive. We’ve gotten to a point where the word “online” seems to have lost meaning.
1. Your Reputation Is What Google Says It Is
Not only do people view Google as their #1 source of information, but they also trust what the search engine tells them. More importantly, they make decisions based on what they find on Google.
- When searching for a local brand, 87% of consumers read Google reviews (Small Biz Trends)
- 79% of consumers say they trust Google reviews as much as personal recommendations (Bright Local)
- 54% of employees have eliminated a candidate based on what they found on Google (Inc. 5000)
- Only 53% of consumers would use a brand that has less than four stars (Status Labs)
- Over 80% of reputation damage stems from a mismatch between reality and the online buzz (Lloyd’s of London)
Looking at stats like these, it’s clear that your online presence affects your reputation.
2. Word Of Mouth Is Fast-Moving
The “word of mouth” concept is no longer a reserve for street corner gossip. It has found a new home in social media, and in this two billion-user platform, words are traveling faster than ever before.
How many times have we seen major brands fail on social and have a huge effect on their reputation? From Kmart to McDonald’s, it’s easy to see how mere words can taint a good image on social media.
3. Your Online Reputation Sticks Forever
If someone drags your name in the mud online, it can put you at a severe disadvantage over the long haul. You might never know why you didn’t get those new clients you wanted or why your bottom line didn’t grow even after launching those phenomenal digital products.
It’s essential to keep an eye on what people are saying about your brand online and then take steps to remedy any inconsistencies or inaccuracies.
For the same reasons, you need to keep tabs on what you post yourself. Thanks to Twitter, Facebook, Instagram, and other social media channels, even posts from years ago can come to haunt you.
Consider these two examples, all vastly different:
Paula Deen: Lost her famous “Paula’s Home Cooking” television show after some offensive remarks she tweeted years ago came to light.
United Airlines: The airline is still trying to win back customers after being termed “evil” in social media. In 2017, a video of United Airlines’ security guards viciously dragging a passenger off of an overbooked flight hit the social waves. In the next quarter, the brand lost over $250 million of its market value as a result of the incident.
Believe It Or Not—Online Reputation Management Starts With Good SEO
Why start with SEO? It’s pretty straightforward—a user’s online experience starts with a mere search. Before users get to your website, they’ll land on SERPs. If it so happens that users only see inaccurate information or negative reviews about your brand on search results, it means your SEO needs some reworking.
So what role does SEO play in Online Reputation Management?
It helps present your brand in the best possible light for search. SEO Reputation Management focuses mainly on SERPs (search engine results pages). It’s about finding opportunities to improve the rankings of a brand’s positive content.
Need help with reputation SEO? AAERO can help. Call 843-279-4558 or fill out this form.
SEO & Reputation Management: Two Sides Of The Same Coin
SEO and reputation management are equally important to each other.
You don’t leave one out if you want to get your clients back, clear your name online, and stay in the good graces of current and potential customers.
Without a robust SEO reputation management strategy, you risk:
1. Losing Organic Search Traffic
Who doesn’t know that organic search traffic is the holy grail of digital marketing? This is the traffic you earn rather than pay for. It takes sweat, blood, and tears (literally) to rank this way—the hard way.
When negative search results start to rank for your brand’s name or related keyword searches, people will view that as a red flag. They’ll want to stay as far away from your brand as possible.
2. Losing Money
It’s difficult to quantify the financial cost involved with a damaged SEO reputation. Here are just a few ways it impacts a brand financially:
- Loss of customers– When your customers are incited by bad press and decide to cease doing business with you, that translates to lost revenue.
- Increased Expenses– Your employees might end up working longer to help contain a crisis. You might also need to hire experts to help “clean up” your online image. This eats into your cash and profits.
- Loss of marketing revenue– If your brand’s bottom line is reliant on digital marketing, the negative buzz will halt any well-performing campaigns. Starting all over again also means the loss of some of the initial marketing spending.
But One Thing Is For Sure…
No brand is perfect.
Clients will always have something negative to say about a brand—the staff wasn’t professional, the services were below par, the packaging was awful.
It’s up to you to make sure the positive things that customers say will push through for your brand’s overall success, and you can only achieve this if your ORM and SEO strategies are on point.
Not sure how to get started in managing your online reputation? The Online Reputation Management (ORM) and Search Engine Optimization (SEO) experts at AAERO are here to help bring clarity out of your crisis. Whether you’re in eCommerce, travel & retail, professional services, cannabis, or multi-location retail, we’ve got a robust SEO reputation management strategy tailored just for you. Call us today to learn more.